Execute paid digital media campaigns globally. Analyse and report on paid channels. Create and promote unique content with free reign to produce videos, podcasts, written content, etc. Create and monitor adequate traffic monitoring systems across relevant streams to collect and analyse data of user engagement and activity. Explore and A/B test paid-social options across platforms. Assist the Head of Growth in formulating user acquisition roadmaps and budget forecasting for future marketing spending plans. Work directly with external agencies where required.